Build your first real business app — without writing code yourself.
For non-technical business owners and operators who have a real process eating hours every week and want a tool — not a tutorial. You bring the idea; Claude Code translates intent to working software; Tracy guides the architecture. You leave with a skeleton you can extend and the methodology to keep building.
“It's a tool in the hands of an expert versus a learner. AI tends to over-generalise and come to assumptions that aren't in the paper. An experienced researcher wouldn't make that mistake, but students might use five or six summaries and join bad ideas together.”
“That's been the biggest enlightenment for me, I think — something to bounce ideas off of. When you develop something, throw it to AI and say, what do you think? I never thought before these workshops of using it that way.”
For non-technical business owners and operators who have a real process eating hours every week and want a tool — not a tutorial. You bring the idea; Claude Code translates intent to working software; Tracy guides the architecture. You leave with a skeleton you can extend and the methodology to keep building.
- You have a real process eating hours every week that no off-the-shelf tool quite fits
- You're tired of bending generic apps to your workflow
- You can describe what you want in plain English (no code required)
- You learn by building, not by watching
The surface area is massive. Here's what people lean on it for.
CHAT
Thinking partner. Draft, brainstorm, plan, decide.
"Help me structure this strategy doc."
"What are the risks in this decision?"
CODE (Artifacts)
Build a small tool right inside a conversation — no coding required.
"Build me a calculator for this pricing model."
"Make a tracker for my team's jobs."
COWORK
Hand off a multi-step job. Claude works through it with your approvals.
"Research these 5 vendors and give me a shortlist."
"Build a knowledge base from these docs."
“I liked the variety of examples that were offered. It triggered my imagination so that I am now motivated to consider AI throughout all aspects of my work.”