Build your first real business app — without writing code yourself.
For non-technical business owners and operators who have a real process eating hours every week and want a tool — not a tutorial. You bring the idea; Claude Code translates intent to working software; Tracy guides the architecture. You leave with a skeleton you can extend and the methodology to keep building.
“I liked the variety of examples that were offered. It triggered my imagination so that I am now motivated to consider AI throughout all aspects of my work.”
“That's been the biggest enlightenment for me, I think — something to bounce ideas off of. When you develop something, throw it to AI and say, what do you think? I never thought before these workshops of using it that way.”
Who it's for
For non-technical business owners and operators who have a real process eating hours every week and want a tool — not a tutorial. You bring the idea; Claude Code translates intent to working software; Tracy guides the architecture. You leave with a skeleton you can extend and the methodology to keep building.
- You have a real process eating hours every week that no off-the-shelf tool quite fits
- You're tired of bending generic apps to your workflow
- You can describe what you want in plain English (no code required)
- You learn by building, not by watching
What you'll leave with
WHAT CLAUDE DOES FOR YOUR WORK
The surface area is massive. Here's what people lean on it for.
CHAT · CODE · COWORK — THE THREE WAYS YOU'LL USE CLAUDE
CHAT
Thinking partner. Draft, brainstorm, plan, decide.
"Help me structure this strategy doc."
"What are the risks in this decision?"
CODE (Artifacts)
Build a small tool right inside a conversation — no coding required.
"Build me a calculator for this pricing model."
"Make a tracker for my team's jobs."
COWORK
Hand off a multi-step job. Claude works through it with your approvals.
"Research these 5 vendors and give me a shortlist."
"Build a knowledge base from these docs."
What we cover
Format & prerequisites
Facilitator
“Tracy and Dennis provide not only an expert level of expertise AI solutions, but take the time to understand and personalise their approach. Has been a wonderful experience learning from this team.”