Build your first real business app — without writing code yourself.
For non-technical business owners and operators who have a real process eating hours every week and want a tool — not a tutorial. You bring the idea; Claude Code translates intent to working software; Tracy guides the architecture. You leave with a skeleton you can extend and the methodology to keep building.
“What's blowing my mind is how rapidly this is evolving. I had a look four or five years ago and it's so different now. Back then it would just hallucinate gibberish; now it's a trusted partner.”
“I found the present and presenter both interesting and engaging. I have learnt that there is more to AI than I first thought and how it could benefit my work life.”
Who it's for
For non-technical business owners and operators who have a real process eating hours every week and want a tool — not a tutorial. You bring the idea; Claude Code translates intent to working software; Tracy guides the architecture. You leave with a skeleton you can extend and the methodology to keep building.
- You have a real process eating hours every week that no off-the-shelf tool quite fits
- You're tired of bending generic apps to your workflow
- You can describe what you want in plain English (no code required)
- You learn by building, not by watching
What you'll leave with
WHAT CLAUDE DOES FOR YOUR WORK
The surface area is massive. Here's what people lean on it for.
CHAT · CODE · COWORK — THE THREE WAYS YOU'LL USE CLAUDE
CHAT
Thinking partner. Draft, brainstorm, plan, decide.
"Help me structure this strategy doc."
"What are the risks in this decision?"
CODE (Artifacts)
Build a small tool right inside a conversation — no coding required.
"Build me a calculator for this pricing model."
"Make a tracker for my team's jobs."
COWORK
Hand off a multi-step job. Claude works through it with your approvals.
"Research these 5 vendors and give me a shortlist."
"Build a knowledge base from these docs."
What we cover
Format & prerequisites
Facilitator
“The value is in checking. Getting it to generate things is one part, but the real value is bouncing ideas off it and getting detailed feedback — not just where you've gone wrong, but how you can improve. That's where students could get a lot of value.”